Our Talent marketing team is looking for a Senior Digital Marketing Specialist, who speaks fluent marketing data language and can translate our goals into measurable conversions. We would like our future colleague to be a creative person with an analytical mindset who aims at building a strong brand using various digital channels.
- Market Research & Strategic Decision Making: Conducting in-depth market research to identify trends, target audience behaviors, and competitor insights. Formulating data-driven digital marketing strategies to optimize campaign performance and achieve maximum ROI;
- Lead Generation & Nurturing: Developing and implementing effective lead generation and nurturing strategies, leveraging email marketing and marketing automation tools to nurture prospects and guide them through the sales funnel;
- Analytical Skills and Web Analytics: Utilizing strong analytical skills to interpret complex data and derive actionable insights. These insights will be pivotal in making informed decisions to shape our marketing strategies and tactics;
- Team Development: Fostering the growth of digital marketing expertise within the team. Mentoring and training colleagues to enhance their skills and contribute to the overall success of our digital marketing initiatives;
- Web Development Collaboration: Collaborating with web developers by providing detailed requirements and specifications for necessary changes, new features, and improvements. This collaborative effort will enhance our marketing efforts and user experience.